060° · Affiliate & partnerships
Pay for the introduction, not the interception.
Affiliate is the one channel where you set the price of a customer in advance. That makes it the easiest to love and the easiest to overpay. We build partner programs that reward people for bringing you someone new.
What we manage
A program is a portfolio of very different businesses.
A product reviewer, a cashback site and a newsletter writer all appear as "affiliates" in a network dashboard. They do different jobs at different points in a purchase, and they should not be paid as if they were the same.
- Program architectureNetwork or in-house platform selection, tracking setup, terms and conditions, and attribution rules that sit sensibly beside your other channels.
- Partner recruitmentOutreach to content publishers, creators, newsletters, comparison sites and complementary brands that reach people you do not already reach.
- Commission designRates that vary by partner type, by new versus returning customer, and by product margin. Flat percentages are simple and usually wrong.
- ComplianceMonitoring of brand-term bidding, coupon misuse, disclosure standards and creative accuracy, with documented enforcement.
- Partner enablementProduct feeds, briefing, samples, creative and the plain courtesy of answering emails. Good partners have options.
- Payout operationsValidation, reversals with stated reasons, and payment on the schedule the terms promised.
How a partner sale is earned
From first mention to cleared commission.
Each stage has a failure mode. Most program problems trace back to one of them being skipped.
- RecruitWe vet audience, content quality and how traffic is actually generated.
- BriefPartner gets accurate product information, claims guidance and tracking links.
- ReferTheir audience clicks through. Tracking records the referral with consent respected.
- ValidateOrder is checked against returns, fraud rules and attribution policy.
- PayCommission clears on schedule, with a reason attached to anything reversed.
The awkward question
Would that customer have bought anyway?
A shopper reaches your checkout, sees a promo-code box, opens a new tab, finds a code, and comes back. A partner is credited. You paid a commission and gave a discount to someone who had already decided.
This is not fraud and those partners are not villains. Some shoppers will not complete without a code, and loyalty sites can move real volume. But the value is different from a reviewer who introduced your product to a stranger, and the commission should be different too.
We test it. Partner types can be paused by region, codes can be made exclusive, and commission tiers can be tied to new-customer rates. The aim is a program whose cost tracks its contribution.
Straight answers
Questions about partner programs.
Do you run programs on a specific network?
We work with the network or platform that fits the program. The choice depends on your category, the partners you need and how much control you want over tracking and contracts. If you already have one, we start there.
How are disclosures handled?
In the United States, partners who earn from a recommendation must disclose that relationship clearly, under Federal Trade Commission guidance. We put disclosure requirements in the program terms, check for them, and remove partners who will not comply.
We are a publisher. Can we join your programs?
Yes. Our publishers and partners page explains what we look for and what you can expect from us.
Bring us the number
you actually answer for.
Tell us what you sell, who buys it and what the business needs from media this year. We reply with a point of view, not a deck.
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