About
Named after a full turn.
In geometry, a perigon is an angle of exactly 360 degrees: a ray that sweeps all the way round and arrives back where it started. It is also the simplest description we could find of what a media company ought to do.
Who we are
An advertising technology and media company in New York.
Perigon Media plans, buys, builds and measures advertising across programmatic, affiliate, social and email, with a creative studio and a measurement practice alongside.
We sit in the middle of the market, working with advertisers who need customers and with the publishers, creators and partners whose audiences they want to reach. That position gives us a view of both sides of the trade, and a responsibility to be straight with each.
The advertising industry has become very good at specialisation. There is a firm for each platform, each format and each acronym. What it has become worse at is the whole: someone who looks at every channel together and takes responsibility for the result. That is the job we chose.
The mark
A logo that is also a diagram.
Textbooks draw a perigon as a point, a ray, and an arc travelling the whole way around. Ours is the same drawing. The ray is where we start. The ring is the ground we cover. The gap is the reminder that the turn is never quite finished.
What we believe
Six convictions, one per sector.
We wrote these down so that clients, partners and new colleagues can hold us to them.
Attention is borrowed.
Every ad interrupts someone. The least we owe them is relevance, honesty and a fast-loading page.
Middlemen must earn the middle.
If we cannot explain what we added between the advertiser and the audience, we should not be paid for standing there.
Creative is the last unfair advantage.
Everyone has the same platforms and the same algorithms. Nobody else has your idea.
Permission outlasts targeting.
Identifiers change with every browser release. A customer who asked to hear from you is still there.
Correlation is not a result.
Being present when a sale happened is not the same as causing it. We would rather report a smaller true number.
Clarity is a service.
Jargon protects the people who use it. We write so that the person approving the budget can follow the reasoning.
How we behave
Standards we apply to ourselves.
- Privacy as a design constraint.We plan for consent, data minimisation and the privacy laws that apply to your customers, rather than treating them as obstacles to route around.
- No dark patterns.No fake scarcity, hidden costs or opt-outs buried five screens deep, in our work or in work we are asked to promote.
- Careful categories.Some products need extra care in how they are advertised and to whom. Some we decline.
- Conflicts disclosed.Where we have a commercial relationship with a platform, network or publisher that could colour a recommendation, we say so.
- Plain accounting.What you spent, what it bought, what we were paid. Three lines, every time.
Where we are
New York, NY.
We are based in New York and work with advertisers and partners wherever they are. The quickest way to reach us is the contact form.