For publishers & partners
Your audience is not our inventory.
You spent years earning the attention of the people who read, watch or subscribe to you. We work with site owners, newsletter operators, creators and affiliates on the understanding that their trust in you is the thing being bought, and that it is not ours to spend carelessly.
Who we work with
Four kinds of partner.
Different models, same principle: you are paid for the value you create, on terms you can read in advance.
Publishers
Editorial sites and apps with a real audience and a clean ads.txt. Direct and private-marketplace demand, with advertiser categories you approve.
Newsletters
Operators with an engaged, opted-in list. Sponsorships and dedicated placements matched to what your readers signed up for.
Creators
People with a voice and a community. Clear briefs, creative freedom, usage rights negotiated in the open.
Affiliates
Reviewers, comparison sites, deal and loyalty partners. Commission structures that explain what earns more, and why.
Our side of the deal
What partners can expect from us.
- Terms before traffic.Rates, attribution windows, validation rules and payment schedule are written down before you send a single click.
- Reversals come with reasons.If a commission is declined, you are told why. Returns, duplicates and fraud are legitimate reasons. Silence is not.
- Offers worth showing.We will not ask you to promote something we would not put in front of our own families, and you can always decline a category.
- Accurate materials.Product facts, pricing and claims are supplied and kept current, so you are never the one caught out by a stale offer.
- A person who replies.You will have a named contact for your account. Questions about tracking or payment are answered, not routed to a form.
Your side of the deal
What we ask in return.
These are the standards we report to advertisers. They are also what keeps the channel worth being in.
- Real audiences.Traffic from people who chose to be there. No purchased visits, incentivised clicks or bots.
- Clear disclosure.Sponsored and affiliate content is labelled so a reasonable reader would notice, in line with FTC guidance.
- Consent for email and SMS.Lists are opted-in, with working unsubscribe. We will ask how subscribers were acquired.
- No brand-term bidding without permission.Search ads on an advertiser's own name are allowed only where the program terms say so.
- Honest claims.Use the facts supplied. If you are unsure whether something can be said, ask first.
Getting started
From hello to first payment.
We keep onboarding short. Most of it is making sure tracking works before anyone relies on it.
- IntroduceTell us about your audience and how you reach them through the contact form.
- ReviewWe look at your property, traffic sources and fit with current advertisers.
- AgreeTerms, categories and tracking are set up and tested end to end.
- Go liveYou publish. We report, validate and pay on the agreed schedule.
Peers & platforms
In the same business? Good.
Agencies, networks, ad-tech vendors and data providers: this industry works through partnerships, and we would rather collaborate than pretend we do everything alone.
If you have supply, demand, technology or a specialism that complements ours, say hello. We are open about how we work and happy to compare notes.